Outbound cold calling for B2B software companies
Almost every startup stopped calling. That is exactly why it works. The buyer who deletes forty emails a day takes a call that is relevant, brief and clearly not a script being read at them.
We call the list we already know
Calling is not a separate programme with a separate list. We call accounts that are already in the sequence, using what the email and LinkedIn activity has told us: who opened, who replied, who visited the site, who changed jobs last month. That context is the difference between a cold call and an interruption.
Scripts built from real replies
The opening line comes from what is already getting positive replies in email for that segment. Objections get logged, categorised and answered better next week. Nothing is read verbatim, because buyers hear that instantly. Reps work from a structure and a set of proof points, in their own words.
The right window, in the buyer's time zone
We call when the market answers, not when it is convenient for us. Coverage across [CONFIRM: geographies], in [CONFIRM: languages]. Working across time zones is routine for us, not an exception we charge for.
Recorded, reviewed, improved
Calls are recorded where permitted, reviewed weekly, and used to coach. You get access to the recordings. The patterns we find in calls go straight back into the email and LinkedIn copy, which is the main reason running calls alongside the other channels lifts all three.
What we report
Dials, connects, conversations, meetings booked and meetings held, plus the objection themes by segment. The objection data is often more valuable than the meetings in month one, because it tells you what your positioning is missing.
Compliance
We screen against do-not-call registries where they apply, respect local calling hours and consent rules, disclose who we are calling on behalf of, and log every outcome in your CRM. [CONFIRM: specific regimes you comply with, e.g. TCPA, Ofcom, DNC registries]
FAQ
Do you call from a local number?
[CONFIRM: yes or no, and for which markets]
Who is actually making the calls?
[CONFIRM: your team composition and where they are based. Answer this plainly, buyers ask and evasiveness costs the deal]
How many dials per day?
[CONFIRM: range] Dials are an input, not a goal. We optimise for conversations with the right person.
Can we listen to calls?
Yes. You get access to recordings and we review a sample together in the weekly.