AI in financial services: the vendors selling to banks, lenders, insurers, investment firms and fintechs

Financial institutions answer to regulators for the decisions they automate, and they are now being sold AI at every step: approving a loan, stopping a fraudulent payment, checking an identity, answering a customer, researching a company, pricing an insurance risk and collecting a debt. It is also being sold to financial advisers and investment firms. This piece covers the vendors selling that AI, not the institutions buying it.

We checked 44 companies against their own websites, and pricing pages where published, on 26 September 2026, and profile 41 of them here, grouped by the job each one does.

The short version

• →The work splits into seven jobs: credit and lending; fraud and financial crime; identity and onboarding; banking and wealth assistants; investment research; insurance; and collections.
• →Payments networks and banking platforms are buying. Visa completed its acquisition of Featurespace in December 2024, and Backbase acquired Kasisto in June 2026.
• →Few publish prices, and those that do price by the unit. Most vendors here sell through a sales conversation. The exceptions include per verification (Sumsub), per user (Zocks), per advisor (Jump), per token (Bigdata.com), subscription tiers by volume (CredoLab, ComplyAdvantage), a minimum monthly contract (Persona), and a platform fee plus per-client charges (Finny).
• →India-based vendors appear across the jobs. Perfios and Signzy are headquartered in Bengaluru and Credgenics in Noida, in lending, identity and collections respectively.

Credit and lending

Zest AI, headquartered in Burbank, sells "Proven AI for a Thriving Lending Ecosystem" to credit unions, banks and specialty lenders. Upstart calls itself "the leading AI lending marketplace" and works with banks and credit unions as lending partners. Pagaya sells an AI lending network to lenders, and completed its acquisition of Theorem Technology in October 2024. Taktile sells an agentic decision platform to financial institutions. Provenir says "Own the Decision Layer". Scienaptic, headquartered in New York, sells "inclusive AI" for lending. Perfios, headquartered in Bengaluru, calls itself an "AI Operating System" for banks, NBFCs, fintechs and insurers. CredoLab sells alternative-data credit scoring to banks, lenders and fintechs.

Fraud and financial crime

The most crowded job in our sample.

Feedzai says "We keep the world's money moving safely" and in April 2025 acquired Demyst. Featurespace calls itself "a global, AI-native transaction-monitoring company", and Visa completed its acquisition in December 2024. Hawk, originally known as HAWK:AI, sells to banks, payment firms and fintechs. Unit21 calls itself "The AI company that fights financial crime for you". Sardine sells "The agentic risk platform for fighting financial crime". Oscilar sells "AI agents for every risk decision". ComplyAdvantage sells "FinCrime compliance re-engineered for the age of AI". Tookitaki serves financial institutions in Asia-Pacific. Alloy sells "Full-lifecycle identity & fraud intelligence".

Identity and onboarding

Sumsub sells "AI-powered trust infrastructure for compliance operations at scale". Persona says it is "Keeping the internet human". Onfido is now Entrust Identity Verification. In India, IDfy calls itself "Asia's leading TrustStack", and Signzy, headquartered in Bengaluru, sells identity verification and compliance to banks and NBFCs.

Banking and wealth assistants

Kasisto, headquartered in New York, sells agentic AI to banks and credit unions, and Backbase acquired it in June 2026, saying Kasisto's platform and team \"are now part of Backbase\". Personetics calls itself "The Cognitive Banking Platform". Glia sells what it calls "The #1 Banking AI Platform" to community banks and credit unions. Interface.ai sells "Agentic AI for personal finance" to credit unions and community banks.

For financial advisors, Jump sells "Trusted AI for advisors & financial professionals" and in October 2025 announced it was acquiring Mobile Assistant; its Mobile Assistant page now says "Jump has acquired Mobile Assistant". Zocks sells "The AI Assistant for financial advisors". Finny calls itself "The organic growth engine for financial advisors."

Investment research

AlphaSense, headquartered in New York, sells market intelligence to large enterprises. Hebbia sells AI to investors, bankers and lawyers, and in June 2025 acquired FlashDocs, which generates slide decks. Rogo sells AI "For the most ambitious firms in finance" and in March 2026 acquired the agent company Offset. Bigdata.com, from RavenPack, calls itself "The AI grounding layer for finance".

Insurance

Shift Technology, headquartered in Paris, sells "Agents that transform insurers' most critical work". Tractable sells AI damage assessment for auto appraisal. Sixfold calls itself "The AI Brain Behind Better Underwriting". Gradient AI sells decision intelligence for underwriting and claims. CLARA Analytics says it "puts the AI in claims!" Federato sells an AI-native core platform to carriers and managing general agents.

Collections

Skit.ai, also in our voice AI landscape, sells "AI Debt Collection Software". Credgenics, headquartered in Noida, sells an AI-driven collections platform to banks and NBFCs, and in August 2025 acquired Arrise, a collections service provider.

What to ask before you buy

1. 1.Can you explain the decision to a regulator? In credit, fraud and underwriting, ask what the model can show about why it decided, and who signs off.
2. 2.What does the agent do without approval? Many of these vendors now sell agents. Ask which actions they take on their own and how you review them.
3. 3.Who owns this vendor now? Visa and Backbase are among the buyers. Ask what an acquisition does to your contract and roadmap.
4. 4.How is it priced at your scale? Per verification, per advisor and per monitored entity behave very differently as you grow. Ask for the price at your next stage.

If you sell one of these products, expect these questions in the first reply.

How we did this

We checked 44 companies against their own websites, and pricing pages where published, on 26 September 2026, and profile 41 of them here, described the way each describes itself. We left out Lemonade, which is a licensed insurance carrier rather than a software vendor; Brightwave, whose homepage now describes an agent infrastructure company rather than a finance product; and TrueAccord, which describes itself as a debt collection agency rather than a software vendor. Deals come from the companies' own announcements and filings, and we report each as announced or completed exactly as those sources state. The list covers the vendors we examined, not the whole market.

If something here is out of date or wrong about your company, tell us and we will correct it with the source.